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Health Portal
Health Portal, a healthier bottom line
Fyshwick Occupational Health & Safety
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Regardless of whether a business is product or service based, all businesses are ultimately grounded in sales and customer relations, subsequently getting sales and/ or customer interactions wrong can be extremely costly, not only in wasted advertising dollars, but lost current and future sales. Therein lies the problem; the hardest information to attain is that of what the client or customer really thinks of your business. Considering the statistic that only 12% of unhappy customers will voice their grievances, there is a black hole of information which if found can be utilised to greatly increase profitability in business dealings.

Fortunately, Health Portal can provide this information in an objective and impartial manner, as well as information on other pertinent business areas such as marketing and security. Furthermore, if required, Health Portal Consumer specialists can also provide training in all of the service areas. Studies show that a defined sales training program and implementation of store systems allow for faster integration of new staff into the business and ensure higher productivity and profitability from current staff.



Management Consultation

Business owners and Managers are often very close to their business; its workings, its systems, and its problems. Thus, by utilising an impartial and objective observer, Business owners and Managers can gain a fresh view of current and future business plans. A Management Consultation meeting examines current position and systems, and if needed, provides recommendations and ideas to solve issues and/ or maximise current outcomes.

 Business Marketing Analysis

One of the most fundamental concepts in business is marketing, more specifically, what the business says about itself. A business will speak volumes about who it is without ever a client-staff interaction. Subsequently, the Business Marketing Analysis examines how your business is passively conveyed covering such topics as; advertising, store layout, store appearance, product placement, product packaging, promotion, and the ability for the business to self sell. On completion of the analysis an observational report is provided with recommendations where needed.

Customer Service Analysis

A recent survey, from the Acumen Research Group, of why people “quit” being customers of a business show that 68% do so because of service and/ or attitude they received from staff. Thus, a Customer Service Analysis is a tailored, qualitative and quantitative evaluation, utilising the anonymous customer concept to generate a report highlighting how the business is actively conveyed by its staff. The report will advise of recommendations where needed and cover all aspects of customer service; from face to face and email communications, through to staff and service appearance and utility.

Sales Analysis

It is often thought that there is a negligible difference between service and sales duties; in truth, there is a marked difference. So much so, those businesses that understand and implement systems conducive to a sales environment, observe significant increases in profits and sales. Consequently, the Sales analysis confirms whether the sales staff are in fact selling rather than just serving; more importantly, the analysis scrutinises the technical selling ability of staff. The report formulated from the analysis scores the sales person on varied facets to identify strengths and weaknesses and make recommendations if needed. By understanding the sales teams ability, managers can improve sales literacy where needed and increase overall productivity by maximising use of an individuals strengths.

Security Analysis

To most people, when the word ‘security’ arises, images of security guards and alarms spring to mind; business security however, is a multifarious dilemma that requires front-end and back-end systems to maximise efficiency. Front-end is those parts which address customer/ client security; product anti-theft, cameras and security staff, product positioning, and staff anti-theft skills. Back-end security comprises of systems that protect your business from internal security threats; monetary or product theft, information and data theft, and fraudulent debiting issues. The Security Analysis is tailored to the business to maximise report outcomes in identifying issues and making recommendations when needed.

Competitor Analysis

Due to the free market, the market place is a evolving and competitive realm. Thus, getting your part right doesn’t necessarily put you ahead of your competitors. By knowing what a competitor is doing in real time, a business can take steps to counter ‘attacks’ and adjust current systems to ‘outmaneuver’ and gain the upper hand in the short to medium term. Consequently, the Competitor Analysis is a binary investigation consisting of a subjective and/or objective component(s). A Subjective Competitor Analysis involves a meta-analysis of a businesses competition; outlining competitors’ geographic location, opening times, product/ service range, and tailored industry specifics where necessary. The objective component is a micro-analysis of a specific competitor; reporting the staffing on particular days, staff sales and customer service abilities, in-store marketing, product/ service depth, and tailored industry specifics where necessary.


Health Portal Pty Ltd

ABN 26 129 269 861

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